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July 21, 2021
What’s New in WordPress 5.8

What’s New in WordPress 5.8

WordPress 5.8 was released on July 20, 2021. This is a major release and will include many basic improvements as well as some significant changes that will change the way we design WordPress sites in the future.

In this article, we’ll dive into some of these changes to help you understand the impact it may have on your current website and future web designs.

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March 2, 2021
Best WordPress Page Builders Compared

Best WordPress Page Builders Compared

With so many WordPress page builders available, making a decision on which plugin to use can be a daunting task. That’s why we put together this short list of the best WordPress page builders available today. We compared the top WordPress page builders so you can choose the perfect solution for building your webpages.

Of all the tools available, we landed on these four options as the best available page builders for WordPress.

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December 28, 2020
5 WordPress Trends to Look for in 2021

5 WordPress Trends to Look for in 2021

In this era dominated by technology and the internet, making the most of an online presence is a must for any business owner. Not only does it help to maintain a presence on social networking sites, but it’s also recommended to create a website for you and your services. Thanks to WordPress, creating a site has never been easier.

A whopping thirty-nine percent of the World Wide Web is built on WordPress, and millions of bloggers, small business owners, and Fortune 500 companies are regular users of the site-developing platform. This isn’t surprising, really, as WordPress boasts countless themes and layouts that are easy to use. However, with that kind of popularity, it may be particularly difficult for users to stand out unless they keep up with yearly trends.

If you’re a WordPress user or plan to become one in the coming year, here are a few things to keep in mind as you create and maintain your site.

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September 28, 2020
How to Plan for Successful Online Holiday Sales During COVID-19

How to Plan for Successful Online Holiday Sales During COVID-19

Remember Black Friday door-buster deals that had people jamming their way through the front doors of retail stores in frenzies throughout the nation? Consider that a thing of the past.

Even Wal-Mart, which draws massive crowds each year for its holiday specials, is closing on Thanksgiving in 2020 — a decision that underscores both the changes in customer behavior as a result of COVID-19 as well as the increasing focus on online sales.

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August 10, 2020
4 Things to Consider Before Choosing An SEO Company

4 Things to Consider Before Choosing An SEO Company

In a competitive digital landscape, it’s almost impossible to achieve desired website traffic and conversions without effective search engine optimization. Unfortunately, while SEO can drive impressive results, the optimization process is notoriously effort-intensive.

Many business owners lack the time and expertise needed to tackle the complications of SEO on their own. The right agency, however, can take over, providing the guidance and feedback needed to ensure that every digital marketing dollar is used effectively. While a variety of SEO companies provide valuable services, not all are capable of delivering an equally impressive ROI. The wrong agency could compromise digital efforts while wasting limited resources.

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June 15, 2020
Boost eCommerce Conversions With These 8 Tips

Boost eCommerce Conversions With These 8 Tips

If you’ve done the math, you know that selling products and services online is a golden opportunity. eCommerce sales are expected to reach $4.8 trillion by 2021, nearly double the level they were at just three years ago.

But, if you run an online business, you know that finding ways to increase traffic and sales can be a tall order. The internet has become crowded, and consumer habits have changed.

The average eCommerce conversion rates are just 2-3%, so your business needs to find some ways to stand out. Here are eight methods you can use to boost eCommerce conversions and business results.

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April 22, 2020
5 Essential Tools for Working From Home

5 Essential Tools for Working From Home

Workplaces all across the country are expanding remote work programs to help their employees work while social distancing. With the rise of COVID-19, working from home has become the new normal.

But when you’re working with a virtual team, you’ll be facing a unique set of challenges. Productivity, communication, and collaboration can be difficult without the face to face interaction of a typical workplace. Finding and using the best technology can make all the difference.

Here are five essential tools you’ll need to start working from home.

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February 24, 2020
4 Tips for Successful Email Marketing

4 Tips for Successful Email Marketing

Social media might seem like top dog in today’s internet marketing sphere, but email continues to hold strong as one of the chief sources of digital communication.

Like online marketing in general, best practices for reaching customers via email have changed considerably in the last few years. The very tactics that drove website traffic and conversions just a few years ago risk turning away today’s discerning email recipients.

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January 27, 2020
What to Consider When Planning An eCommerce Store With WordPress

What to Consider When Planning An eCommerce Store With WordPress

The vast majority of Americans now shop online at least occasionally, with some turning to eCommerce for the majority of their shopping needs. This presents a huge opportunity for modern businesses, but also, a few notable risks.

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December 13, 2019
Digital Marketing Strategy: Website Resolutions for the New Year

Digital Marketing Strategy: Website Resolutions for the New Year

2019 has blazed by, and 2020 is already just around the corner. If you aren’t already, now is an excellent time to take a look back at what your business looked like this year. What were your benchmarks? Did you hit them? What ended up differently than you thought? What audience did you reach the most?

If you’re looking back on some of those benchmarks and coming up short, take it as an opportunity to figure out why and tighten up your game for next year. Here we’ll go over some ways you can do exactly that. Even if you crushed it in 2019, it can’t hurt to look through and see which of these digital marketing best practices could help you do even better next year.

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