June 15, 2020
If you’ve done the math, you know that selling products and services online is a golden opportunity. eCommerce sales are expected to reach $4.8 trillion by 2021, nearly double the level they were at just three years ago.
But, if you run an online business, you know that finding ways to increase traffic and sales can be a tall order. The internet has become crowded, and consumer habits have changed.
The average eCommerce conversion rates are just 2-3%, so your business needs to find some ways to stand out. Here are eight methods you can use to boost eCommerce conversions and business results.
April 22, 2020
Workplaces all across the country are expanding remote work programs to help their employees work while social distancing. With the rise of COVID-19, working from home has become the new normal.
But when you’re working with a virtual team, you’ll be facing a unique set of challenges. Productivity, communication, and collaboration can be difficult without the face to face interaction of a typical workplace. Finding and using the best technology can make all the difference.
Here are five essential tools you’ll need to start working from home.
February 24, 2020
Social media might seem like top dog in today’s internet marketing sphere, but email continues to hold strong as one of the chief sources of digital communication.
Like online marketing in general, best practices for reaching customers via email have changed considerably in the last few years. The very tactics that drove website traffic and conversions just a few years ago risk turning away today’s discerning email recipients.
January 27, 2020
The vast majority of Americans now shop online at least occasionally, with some turning to eCommerce for the majority of their shopping needs. This presents a huge opportunity for modern businesses, but also, a few notable risks.
December 13, 2019
2019 has blazed by, and 2020 is already just around the corner. If you aren’t already, now is an excellent time to take a look back at what your business looked like this year. What were your benchmarks? Did you hit them? What ended up differently than you thought? What audience did you reach the most?
If you’re looking back on some of those benchmarks and coming up short, take it as an opportunity to figure out why and tighten up your game for next year. Here we’ll go over some ways you can do exactly that. Even if you crushed it in 2019, it can’t hurt to look through and see which of these digital marketing best practices could help you do even better next year.
September 23, 2019
One of the essential elements of any website is speed. And one of the best ways to ensure a speedy website is to use a fast WordPress theme. Sites that load quickly engage users and rank higher on search engines, while slow sites (those that take more than three seconds to load) lose 40% of visitors. Here are some of the fastest, most lightweight WordPress themes for you to try.
August 14, 2019
While effective content marketing demands both a solid strategy and a talented team, credit must also go to the right tools. Content marketing technology is growing every year and can streamline productivity, increase efficiency, and boost lead generation. Here are 7 content marketing tools to add to your content marketing strategy today. Read More
July 16, 2019
Now that your WordPress website is up and running, you have to maintain it. This means taking proactive, scheduled action to optimize and update your site. Too often, we wait for something to break before we perform maintenance tasks. At that point, we may have already lost a sale, inconvenienced customers, or otherwise hurt our business. However, if you follow these simple guidelines you will keep your site performing at its best and your business running smoothly.
June 13, 2019
Once your website is up and running, you have to maintain it. One key maintenance task is to manage website security. So, how do you best protect your site from hackers, viruses, and other malicious wrongdoing? It doesn’t have to be complicated. Here are some simple ways you can keep your site healthy and secure. Read More
May 16, 2019
If you are about to build a website, you have a decision to make. On which platform do you build? There are many options. If you have done any research at all, WordPress has likely come up as an option. In fact, worldwide, WordPress is the most popular website building software. Here are six reasons why.