What You Need to Know Before You Buy a Domain Name

If you’re a small business owner looking to venture into online marketing, you’ve probably thought about web design and maintenance. With the current digital shift sweeping through the globe, digital marketing strategies have proven to be successful for all types and sizes of businesses.

Websites are not only reserved for businesses; you could be looking to start one for your hobby. Regardless of your goal, you’re going to have to think about registering a domain. Before you get your website up and running, you’ll have to buy a domain name.

What Is a Domain Name?

A domain name, in essence, is the digital address that people will look up when visiting your website. This is one of the most crucial factors that affect your digital presence. It is the anchor for your brand, so you need to put a lot of thought into registering a domain name.

To buy a domain name, you need to contact a domain registrar. These are accredited companies that register and manage domain names. In most cases, you’ll buy the domain name from one registrar and use another hosting provider to manage the website. You can also choose a company that provides both services.

4 Tips You Need to Know Before You Buy a Domain Name

Buying a domain name can be intimidating, especially if it’s your first time. But if you have the right information to get started, the process will be smooth. Here are some of the tips to consider you buy a domain name.

1. It Should Be Memorable and Easy to Type

Your web address should not be too complicated. Avoid using multiple symbols or numbers in your domain name. Your domain name should be simple enough to be relayed via word of mouth, making it easier for people to find your website. It should be as short as possible to make it easy to remember.

2. Avoid Trademarks

With the wide range of domain extensions available today, some people opt to use the reputation of an established brand by choosing a domain name similar to a trusted brand. This is not only in bad taste but also illegal. Sometimes this happens by mistake, so it is vital to ensure your name isn’t already taken. You can do this by doing a quick search at the United States Patent and Trademark Office.

3. Avoid Slang

Since your domain name will represent your brand for several years to come, you need to pick an address with longevity in mind. This means avoiding slang and pop culture that could fade from popularity in a few years. Also, keep in mind that you’re looking to attract people all over the globe, and some people speak English as their second language.

4. Choose the Right Domain Registrar

You should also carefully consider your options when it comes to Domain Registrars. For one, you need to ensure they’re ICANN accredited. Secondly, look at any additional services they offer, such as domain privacy. Lastly, look at their fee structure to determine if it’s the best fit for your needs.

Conclusion

Buying a domain name does not have to be stressful or complicated. With the tips above, you can get your web address up and running in no time. If you need help with website building, Alt Creative has a professional team of web developers who will create a high-quality website for your business or brand.